Client Story

 
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Leap Frog Tours

Bliss Farm & Retreat
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The Goal

Bliss Farm & Retreat Center is a zen-like, mountainous retreat facility complete with cabins and bell tents, organic farm, and bed & breakfast nestled on over 50 acres in Western North Carolina. The owners, Kelly and Frank King, treat guests to freshly harvested, local foods, yoga, and outdoor activities showcasing  the wonders of Barnardsville, NC. Bliss Farm & Retreat enlisted Mountain Laurel Digital to help increase quality guests, bookings, and to create a consistent message with strategic on-site content.

Specific aims of our partnership included:

  • Increasing organic traffic

  • Increasing search presence for non-branded keywords

  • Researching the brand’s target personas and matching them with highly searched keywords relevant to their buyer journey.

  • Creating a marketing strategy to target visitors traveling to the Asheville area.

  • Strengthening their brand’s overall online presence and messaging

 

 

The Solution

We began our partnership with Bliss Farm & Retreat by conducting keyword and persona research for the online buyers’ journey of people planning a visit to Western North Carolina from the southeast region. We conducted a competitive analysis in tandem with this keyword and persona research, which gave us valuable information relevant to Bliss’s marketing strategy and highlighted their differentiators. Our competitive analysis including user experience recommendations pertaining to visual and written content throughout the site.

We optimized on-site title tags and meta descriptions, integrating keyword phrases strategically to answer consumers’ search queries. We also leveraged keywords unique to Bliss Farm & Retreat’s offerings, like their yoga retreat space and farm grown food. Our team developed branding messages that position Bliss as not just a bed & breakfast, but as a destination for health & wellbeing.  

We work with the Bliss founders to develop a monthly content strategy plan for newsletters and blog posts, weaving our designated keyword and persona research into this comprehensive strategy. Relevant blog content positions Bliss as a leading retreat center in WNC, and updates pertaining to the retreats, farm to table events, and exciting additions at the Bliss facilities keep return visitors engaged while also expanding Bliss’s ability to attract new, quality clients. Our blog ideation separates topics by targeted demographics, and they’re written to include keyword targeting insights that match each persona. Once a blog is written, we optimize the new pages with title tags & meta descriptions that align with the keyword strategy. The purpose is to increase organic traffic to the blog.

 

 
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national keywords increased

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New users increased

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North Carolina traffic increased

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Organic Search increased

 

 

The Result

As a result of our SEO targeting, Bliss Farm saw an increase in non-branded keywords locally and nationally. Bliss Farm has maintained an increase in organic traffic and an increase in search visibility through our on-site optimizations. Additionally, the site has experienced an increase in traffic to the “Book Room” and “Explore the Farm” pages, a direct result of our SEO strategy.

Our content strategy and execution continually positions Bliss Farm & Retreat as the premiere experience for yoga lovers, adventurers, tourists, and farm-to-table foodies, working seamlessly with the technical SEO strategy for a very effective online marketing plan!

 

 
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