We want to highlight some local women’s successes & struggles to learn how we can grow within, and beyond, the Western NC entrepreneurial community. We talked with 3 Asheville area women from a variety of industries & asked them to reflect on their experiences of imagining, building, and growing their initiatives. These are the common inspirations & wisdoms we found throughout our conversations!Read More
Google Ads is a powerful platform that allows for granular optimization of your ads if you know the platform and play by the rules. Knowing the ins-and-outs will undoubtedly help you make the most of your budget. Learn more…Read More
Oh, hey October! (que nervous laugh) You came fast.
Here in Asheville, the crowds are swelling with an influx of tourists who are here to enjoy autumn in the mountains. Our home city is a place with thriving tourism, hospitality, and food & bev industries, which means our commerce patterns largely dependent on seasonal changes.Read More
In building your brand, you will inevitably realize at some point that you’ll need to bring in creative professionals to achieve your marketing goals. Whether it’s a campaign you’re building or a total rebrand, there are some things you simply CAN’T do inhouse, and other things that you might be able to wing, but that are better left to the professionals for truly stunning results.Read More
The idea was hatched months ago, after talking with fellow creatives in Asheville who love to co-work, but who also expressed a desire for more strategy and intention behind their decisions to lease space for their businesses.Read More
Do you keep a journal? I do. I write letters to myself.
When I decided to start a company last year, I knew from the beginning that it would require some kind of self reflecting platform in order to keep my thoughts clear and keep my goals for the business moving forward.
Many people ask me, “So who do you think is doing SEO the best?” Well, in order to succeed in any industry, you have to be able to know who to watch and learn from. REI and Etsy have been steady strategy influencers for me throughout my SEO career.Read More
Throughout my career in both the digital and full service agency spaces, I’ve felt my capabilities have been confined by a generic “big business” way of operating. Why couldn’t my role in marketing be more about the intricacies of my craft and creativity?Read More