Brand Clarity & Strategy

Mountain Laurel Digital

Digital mastery starts here. The first step is the best step.

The Brand Clarity & Strategy is definitely Mountain Laurel Digital’s most popular offering. We recommend this comprehensive report to fully propel any brand’s marketing efforts, and to gain perspective with a clear understanding of where you are versus where you want to be.

8-12 weeks Pricing:


6-8 weeks Expedited Price:


So, what exactly do you get when you sign up for our Brand Clarity & Strategy?

Brand Clarity Strategy Asheville

Market Research:

  • Demographic and audience data + revelations

  • Profiles of your target consumers

  • Analysis of the most popular search queries relevant to your business

  • Insight into your consumers’ and followers’ needs, desires, problems, & interests

  • Competitor analysis

  • Customer interviews & consumer surveys

  • Keyword research

Digital Audit:

  • Assessment of current website, online marketing, social media presence, and web-based engagement strategy

  • Recommendations for improvement across website, social media, and overall online marketing ideation

Brand Clarity:

  • Development of branded content relevant to buyers’ journey and demographic research

  • Development of brand messages, positioning, voice, unique selling proposition, services, and process

  • Campaign and blog content ideation

Business Strategy:

  • Pricing and service model recommendations

  • Competitive advantage consulting

  • Identification of consumer pain points

  • Clarity on underserved markets

  • Develop strategies on how to better fill gaps in your market

  • Recommend business partnerships in the market with branding alignment

Marketing Plan:

  • Blueprint for expanding online exposure, social media presence, and to increase SEO efforts

  • Social media campaign ideas and hashtag ideation

  • Public relations, advertising, video, and engagement recommendations


Hear what our clients have to say about the Brand Clarity and Strategy:

It has been a pleasure to work with Casey and Caitlin from Mountain Laurel Digital. Going through their highly-professional process has not only provided us with keen insights and a better understanding of who we are as a company and the value we provide to our customers today but also how we position ourselves to maximize that value moving forward. Casey and Caitlin’s knowledge, experience, and enthusiasm for understanding the challenges we face from our perspective have been invaluable assets, and their personalized approach makes it feel like they are a trusted extension of our team. Mountain Laurel has already made us better, and we look forward to continuing to work with them as we execute our online marketing strategy towards our brand vision.
— John Kelley, CEO - Craftpeak
As a non tech savvy business owner, I was aware how important SEO would be for my company, but really had no idea where to start. It was clear from the get go that the amazing women at Mountain Laurel Digital were going to be a perfect fit. The market research that they conducted for us helped dial in our brand message, not only making it easier for potential customers to understand what we were about, but also making my job easier when it came to deciding what aspects of our story were most important to highlight. When I became aware that our search engine presence was not where I would expect it to be, they clearly conveyed the causes and were able to work with us to make the necessary changes making it easier for online searches to find us. From the very beginning, the Mountain Laurel Digital team was approachable, professional, and a blast to work with.
— William Goldberg, Founder/Head Distiller, Oak and Grist Distilling Company

Questions? Let’s Connect.

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