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Search & Destroy: Use These 3 Rules to Navigate the Treacherous Waters of Google Ads This post was written by Karolina Dróżdż, Mountain Laurel Digital’s Paid Advertising Partner https://www.mountainlaureldigital.com/journal/in-your-peak-season-inside-seasonal-marketing-2018 monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1539112364352-TKS1VG2U8HZV0W7WNQ36/IMG_0251.JPG Internet Marketing Agency Asheville | Digital Education NC - In Your Peak Season? Inside Seasonal Marketing 2018 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1539112793650-87ZDRRSOFVKRYR0RAO2B/DSCF3849.jpg Internet Marketing Agency Asheville | Digital Education NC - In Your Peak Season? Inside Seasonal Marketing 2018 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1539112590663-2IVMM3JSAE2PGAK0LCGQ/FullSizeRender-2.jpeg Internet Marketing Agency Asheville | Digital Education NC - In Your Peak Season? Inside Seasonal Marketing 2018 https://www.mountainlaureldigital.com/journal/should-i-collaborate-with-a-marketing-firm-or-hire-a-freelancer-on-upwork monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1532441123789-IJE3Y1RWJKFTQ86C2W6U/DSCF3683.jpg Internet Marketing Agency Asheville | Digital Education NC - Should I Collaborate with a Marketing Firm or Hire a Freelancer on Upwork? https://www.mountainlaureldigital.com/journal/stronger-together-our-girl-tribe-collective monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527531549858-TNVXTZEYXC8X7WK5T0NV/Screen+Shot+2018-05-18+at+11.16.16+AM.png Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527648344634-QL1W5OPSS0QR0V2P99WK/Casey+Nifong Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective Casey Nifong https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527637175908-NY9DCW31FVJJL9KGP7NO/Katie+Rotanz Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective Katie Rotanz https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527637478840-31INE4JPT75N4UTRSOPL/Lydia+Roberts Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective Lydia Roberts https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527638584370-TTHNDQV6QP17TTQQSINV/Caitlin+Campbell Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective Caitlin Campbell https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527648477873-5DKADJ7W4SQBOBLKCC5U/Kelly+Early Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective Kelly Early https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527638919007-HFXGUQUUXBH6PG8DQJSH/Holly+Treadwell Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective Holly Treadwell https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527648118038-QYJ7DIE1HUZ8XNDIYP78/River+Arts+District Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective River Arts District https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527532057753-70062JKS5RPAJUZ7YO7R/Screen+Shot+2018-05-18+at+11.15.49+AM.png Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527533080732-QSR30UC6AV1RBCO3DXUL/Laurel+Project+Guide.jpg Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527531839531-6CFRWZDD464NZE3M0YGM/Screen+Shot+2018-05-18+at+11.16.38+AM.png Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527531951414-1U5AE2A6NVDJQ6LBQCJO/Screen+Shot+2018-05-18+at+11.17.00+AM.png Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1527531873730-NHEE2OL4MK9GDIWUCPB6/Screen+Shot+2018-05-18+at+11.17.09+AM.png Internet Marketing Agency Asheville | Digital Education NC - Stronger Together: Our Girl Tribe Collective https://www.mountainlaureldigital.com/journal/pairing-start-up-journaling-with-intentional-business monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1519828368054-PCT5TIGS9MS6N4LLNY0Y/DSCF3741.jpg Internet Marketing Agency Asheville | Digital Education NC - Pairing Start-Up Journaling With Intentional Business https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1519828542742-QUT50E9TJW6CJ2G7Q8E3/DSCF2741.jpg Internet Marketing Agency Asheville | Digital Education NC - Pairing Start-Up Journaling With Intentional Business https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1519828727902-NG1YR9XPI2BTVDUMFHYO/DSCF3744.jpg Internet Marketing Agency Asheville | Digital Education NC - Pairing Start-Up Journaling With Intentional Business https://www.mountainlaureldigital.com/journal/brands-that-crush-seo-rei-etsy monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1516067551020-BQ1ZJAG591CUNSYAGGLI/into+the+depths.jpg Internet Marketing Agency Asheville | Digital Education NC - Brands That Crush SEO: REI & Etsy https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1516065156925-L2KSJJ718M15H0LVM5N5/Etsy+Test+1 Internet Marketing Agency Asheville | Digital Education NC - Brands That Crush SEO: REI & Etsy https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1516065198675-E9CK6M2J9OX66F7DJ2MY/Etsy+Test+2 Internet Marketing Agency Asheville | Digital Education NC - Brands That Crush SEO: REI & Etsy https://www.mountainlaureldigital.com/journal/looking-for-community-in-asheville-heres-where-you-should-be monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1510852949600-I4TK5VVPQ42NW9GBCQGA/IMG_0468.JPG Internet Marketing Agency Asheville | Digital Education NC - Networking in Asheville? Here’s Where You Should Be. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1510849518629-AB6RRH671LHLP0ZW9MXA/21078554_328129264265012_5913346599466086255_n.jpg Internet Marketing Agency Asheville | Digital Education NC - Networking in Asheville? Here’s Where You Should Be. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1510849677566-4ZFNQH6QBZ2F1ITLT53H/21688469_10155725304514371_8946049382964505230_o.jpg Internet Marketing Agency Asheville | Digital Education NC - Networking in Asheville? Here’s Where You Should Be. https://www.mountainlaureldigital.com/journal/the-why monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1508288510278-UHNEIR7NZR99FHDKMXVG/Casey+Nifong+Mountain+Laurel+Digital Internet Marketing Agency Asheville | Digital Education NC - The Why https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1508289021391-01KZX55XCNVZOFLKSS34/source.gif Internet Marketing Agency Asheville | Digital Education NC - The Why https://www.mountainlaureldigital.com/journal/category/Industry+Trends monthly 0.5 https://www.mountainlaureldigital.com/journal/category/Asheville monthly 0.5 https://www.mountainlaureldigital.com/journal/category/Company+Updates monthly 0.5 https://www.mountainlaureldigital.com/journal/category/SEO monthly 0.5 https://www.mountainlaureldigital.com/journal/category/Community monthly 0.5 https://www.mountainlaureldigital.com/journal/tag/SEO monthly 0.5 https://www.mountainlaureldigital.com/core-team-gallery daily 0.75 2025-06-12 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191003088-EL8O8QNKK7HU7OK51T28/image-asset.jpeg Core Team - Casey Nifong Founder and Search Strategy Director Casey Nifong is the Founder of marketing and branding agency Mountain Laurel Digital (MLD) where she elevates the missions of purpose-driven brands that are paving the way for a better future. Casey holds over 13 years of experience in the marketing space and is a sought-after expert for her knowledge of SEO & Generative AI in Search, market research, branding, and digital strategy. Casey is also a passionate environmentalist and advocate for generational impact, she specializes in working on projects that focus on organic products, sustainability, b corp initiatives, and investing in the future of our world. A coveted thought leader in the digital marketing space, Casey founded MLD in 2017 with the desire for the agency to become more than just a functional need, and instead become a driving force for good themselves. As a founder she challenges the traditional hectic agency culture, leading with kindness and compassion first to create more sustainable long-term solutions for her staff and clients. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191003088-EL8O8QNKK7HU7OK51T28/image-asset.jpeg Core Team - Casey Nifong Founder and Search Strategy Director Casey Nifong is the Founder of marketing and branding agency Mountain Laurel Digital (MLD) where she elevates the missions of purpose-driven brands that are paving the way for a better future. Casey holds over 13 years of experience in the marketing space and is a sought-after expert for her knowledge of SEO & Generative AI in Search, market research, branding, and digital strategy. Casey is also a passionate environmentalist and advocate for generational impact, she specializes in working on projects that focus on organic products, sustainability, b corp initiatives, and investing in the future of our world. A coveted thought leader in the digital marketing space, Casey founded MLD in 2017 with the desire for the agency to become more than just a functional need, and instead become a driving force for good themselves. As a founder she challenges the traditional hectic agency culture, leading with kindness and compassion first to create more sustainable long-term solutions for her staff and clients. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191018312-WS4ACRMF6AJYRPYME2M8/karolina-headshot.jpg Core Team - Karolina Dróżdż Digital Marketing Director Karolina Dróżdż is our Digital Marketing Director. She started her online marketing career in 2014 when she moved to Stockholm from Poland, her home country. Since then, she's worked in various aspects of digital marketing, with a strong focus on paid advertising. She has experience with affiliates, influencers, website user experience and CRO, web analytics, programmatic buying, as well as more strategic client management. She’s passionate about sustainable brands and supporting businesses with a purpose. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191033471-8F0IH878BXXAU6RIRKVT/3.jpg Core Team - Jenny Clark Content Marketing Director Jenny is our Content Marketing Director with a deep passion for creative brand storytelling. She loves the challenge behind content strategy and development to create messaging that speaks to the soul of a brand and the people it touches. After starting her career in 2016, with a Journalism degree from UNC-Chapel Hill, (Go Heels!) she has worked in both a small agency environment and on an in-house marketing team, before finding her place at MLD. She finds energy and fulfillment from her work in sustainability messaging and loves using the written word as a creative outlet to inform, inspire, and create change. If she’s not writing, you’ll find her cooking up something delicious or spending time with her very cute (but very mischievous) Golden Retriever, Cove. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191050450-LI7OHCS2YS3XLAPNTAGO/meet-the-team-kirsten-2.jpg Core Team - Kirsten Clauer Interactive Director Kirsten is our Web Developer and Interactive Director. She has experience working in a small agency environment developing and designing websites and landing pages, running paid social media campaigns, and installing web analytics and tracking. She received her degree in New Media from UNC - Asheville, with a minor in Computer Science. Her passions lie within the realm that technology and art intersect, and she relies on her creative intuition to solve problems! In her free time you can find her hiking, drawing, playing games, and spending time with her beloved canine companion. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191065352-4TMM0C3K9HYFVGO5SGXG/meet-the-team-yumi.jpg Core Team - Yumi Shill Operations & Digital Project Manager Yumi is our Digital Project Manager with a restorative vision that lead her to deeply connect with MLD’s passion to bring positive change to the world. She finds the creative process life-giving, especially when it involves collaborating with passionate minds. Yumi has experience in Project Management and has previously worked in an agency-setting handling numerous large scale accounts. One of her favorite parts of working in the marketing industry is the relationships she gets to build along the way. That care for clients is the foundation which propels her into effectively building out of their brands and businesses. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191086276-Z7DWZA25VM6H70REAB3W/meet-the-team-yumi.jpg Core Team - Ben Quirk Lead Web Developer Ben is our Digital Marketing Web Developer Strategist. He has over a decade of experience building websites and interactive experiences using a wide range of technology and frameworks. No matter the tools, in the end it’s all just html, css, and javascript. (And usually PHP - thank you Wordpress!) He has a Front End Engineering degree from the Iron Yard and an associates degree in IT Networking and Security Management from ECPI. Outside of coding, he loves hanging out with his beagle, drawing on his iPad, reading science fiction, and eating Thai food. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191151515-8YEB3TYSFA95R3855AZH/image-asset.jpeg Core Team - Dan Nifong Strategic Operational Partner Dan is our strategic operational partner. He has an extensive background in business strategy that helps us pave the way from vision to reality. His diverse range of business and people leadership makes him our go to for all things high level and big picture. He guides our leadership team to stay focused while providing a differentiated perspective on our long term people and client needs. His passion is building amazing, sustainable business as forces for good. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191116303-7JO71HAQKOV20RT6565K/MLD+team+photos+%282%29.jpg Core Team - Malia Campbell HR and Team Wellness Partner Malia is passionate about helping people and organizations reach their endless potential. She has a diverse professional background in business development, marketing, human resources and organizational design. Malia loves working with businesses to understand their culture, strengths, pain points and long-term goals. She uses those findings to design, implement and improve programs, processes and systems and to coach leaders and managers. She has experience building talent recruitment and hiring systems; learning and development programs, organizational values and mission statements, well-being programs, benefits, policies and beyond. Her end goal is to create enriching experiences and conditions in the workplace that bring out the best in others, spark creativity and lead to meaningful, high-impact work. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1701191132927-1TDYGKW2ZXWXAGUHY2TB/meet-the-team-cooper.jpg Core Team - Cooper Constant Companion Cooper is our studio companion (and de facto mascot) and can be found laying by a fire, expectantly looking up at you ready to give love, or simply laying his head on your knee - he is complete just knowing you are with him and he is with you. He is the constant companion and provides loyal support to of us in Studio 44 as only a sweet, squishy, yellow pup can. We're so thankful to be able to have such a lovable little guy roaming our creative space and offering those supportive moments in collaboration. Be sure to look out for him if you pass by our studio! You just might see him waiting expectantly for new friends... https://www.mountainlaureldigital.com/digital-marketing-partners daily 0.75 2023-11-28 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1596468897009-EN36PPAKSHJA9J6U3N2J/Shanice-headshot.jpg Digital Marketing Partners - Shanice Jarmon Social Media Strategy Partner Shanice's title is social strategist, but really she is the epicenter of branding, design, marketing and project management. Her main strength is knowing what needs to go into every project and what's the best strategy to execute. She loves working on projects where she can creatively think outside the box, have an open line of communication, and where she can collaborate with phenomenal and passionate people. Shanice brings intention and creativity to everything she does, and we’ve experienced that first-hand getting to work with her on the MLD social strategy. She has the biggest smile on her face when she has an iced coffee in front of her and her strategies are hitting her clients goals. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1596468897009-EN36PPAKSHJA9J6U3N2J/Shanice-headshot.jpg Digital Marketing Partners - Shanice Jarmon Social Media Strategy Partner Shanice's title is social strategist, but really she is the epicenter of branding, design, marketing and project management. Her main strength is knowing what needs to go into every project and what's the best strategy to execute. She loves working on projects where she can creatively think outside the box, have an open line of communication, and where she can collaborate with phenomenal and passionate people. Shanice brings intention and creativity to everything she does, and we’ve experienced that first-hand getting to work with her on the MLD social strategy. She has the biggest smile on her face when she has an iced coffee in front of her and her strategies are hitting her clients goals. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1688240921273-RSKTDIYLRVK8CP0M34X1/meet-the-team-eric.jpg Digital Marketing Partners - Veronica Ruiz Paid Advertising Partner Veronica brings nearly 11 years of experience in both in-house and agency settings, across a range of established and start-up environments. Her expertise lies in managing Google Ads and paid social media campaigns for brands across international markets. From strategizing to hands-on implementation, she has helped businesses of all sizes in broadening their horizons and achieving growth. Outside of work, she enjoys writing and spending time with her two little girls. She also volunteers as a digital strategist for a couple of non-profit organizations, where she lends her expertise to support causes that she strongly believes in. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1673637070808-2AED2W9LLVCKKEZHSWHE/image-asset.png Digital Marketing Partners - Pratika Mallampalli Content Marketing Specialist Pratika Mallampalli is a passionate writer with skills across copywriting, content writing and journalism. After years of covering culture and lifestyle for publications like VICE, Huffington Post and Elle, she found her professional self in content marketing writing, where she gets a kick out of telling her clients’ stories in engaging ways. For Pratika, writing for businesses is a practice—a specialized skill that takes constant attention, reflection and evolution. With every word she puts down on the page, she aims to speak to her readers’ minds and their deepest concerns—in their language. MLD’s culture of immersive and collaborative relationships with its clients facilitates this style of content and that’s what draws her to our agency. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1600369421659-E7ZL3A69HIUKE9N5DQ51/meet-the-team-casey.jpg Digital Marketing Partners - Danielle Magner Senior SEO Strategist Danielle loves a good business challenge. More than the challenge itself, she loves creatively solving for it and bringing fresh ideas to the table. Danielle has extensive experience in situational analysis, SEO, digital strategy, competitive market research, communication strategy planning and brand positioning. Danielle's work is best when there is open communication, full transparency, and meaningful collaboration working towards clearly aligned goals. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1688240937111-JT2JVVX2K4CT3ZDY02YT/meet-the-team-eric.jpg Digital Marketing Partners - Parker Adams Paid Advertising Partner Parker is a graduate of NC State University with a bachelors degree in Business Administration and has a Masters degree focusing on Integrated Marketing Communications from UNC Wilmington. His background extends from the agency world to in-house working for B2B, B2C, and e-commerce clients. 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Where we started “But what do you really want to do?” Casey’s husband Dan once asked her. On a train. In Europe. On their honeymoon. (So romantic, right?) Which is when Casey first confessed that she had secret notebooks full of ideas on starting an agency that did things differently. Dan smiled: “You have to do this. I believe in you, and I would love to help.” And here we are, 7 years strong and learning more every day. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/7ba97a90-e6d6-4a0f-a936-bd74d7a35fcb/teamwlogo.jpg Our Story - How we’re special We’re a collaborative team that works hard to support and empower our clients and each other — no one is on an island here. Our approach is transparent, sustainable, and selective — and we aim to produce only work we can feel proud of. We work exclusively with clients who align with our values: we’ve found it makes everyone happier. MLD fills the need for an agency that leads with transparency from the start — and honest communication with both clients and our internal team. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1604518565799-IL9TILH8AOCVPSYAEYOX/MLD_7.jpg Our Story - What we do If you’re a business working to build a better tomorrow, we’re here to help you close the gap between where you are online, and where you want to be. If you’re a well-established brand seeking growth, we’re here to walk in step with you — and get where you’re headed, together. Clients hire us to support their growth in the digital space with SEO, content, website design and development, brand strategy, paid media, and more. Learn more about our services here. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1604519597936-9G6ISQG1IZ7NWYVL5V6H/MLD_8.jpg Our Story - Who it’s for What you offer the world is important. And if you’re asking us? Whether it’s coffee, outdoor, or solar power, what’s even more important is why you do what you do — and how you do it. That’s the first stop to know if we may be a good fit: if our values are in sync. The common denominator of all our clients is that they’re committed to taking care of each other, invested in the future of our world, and they show up day after day as difference-makers. We work with clients who see business as an extension of building a better tomorrow. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/e0353d8b-250a-43a3-bb9f-59a8808610c2/Mountain+Laurel+Digital_-7.jpg Our Story - How it works Our aim is to consistently offer deep work, build quality relationships, and contribute to your wild business success. We offer monthly retainers, which allow us to invest time and energy into understanding your brand and your business goals — and delivering the kind of results that will help you reach them. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mountainlaureldigital.com/guiding-values-gallery daily 0.75 2021-10-19 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1634671793590-UI3MB83SS0II7I8STZGU/MLD_59.png Guiding Values Gallery - Deepening your brand strategy and digital marketing with purpose and intention https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1634671793590-UI3MB83SS0II7I8STZGU/MLD_59.png Guiding Values Gallery - Deepening your brand strategy and digital marketing with purpose and intention https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1634671793799-HKHYW2Z8BB78RTPO6KLT/MLD_60.png Guiding Values Gallery - Supporting your team by acting like owners with sincerity and care https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1634671794255-DBFRF9RO19MJ6L4QNWXO/MLD_61.png Guiding Values Gallery - Simplifying your marketing through work planning frameworks that are flexible and stress free to guide your internal team, while also navigating change with empathy https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1634671794491-D8NCN98EJF61F3T6GQG2/MLD_62.png Guiding Values Gallery - Collaborating together with humility and transparency https://www.mountainlaureldigital.com/seo-paid-ads daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1678740059994-HXC4XSET1NRU6VFHDQ4K/MLD-114.jpg SEO & Paid Ads https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/ac6dd2bf-beb8-4713-a82e-b72d9e083a33/IMG_3607.jpg SEO & Paid Ads https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1507748606389-E1AH7USU0TXONVH228HF/icons-2.png SEO & Paid Ads https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1584737088101-NGG98LS2MJMFP6F4J2FF/MLD-80.jpg SEO & Paid Ads - Make plans to shine online https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/bf9ecd9b-47ac-4207-adec-40eea2eced23/Mountain+Laurel+Digital_-43.jpg SEO & Paid Ads https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1507748606389-E1AH7USU0TXONVH228HF/icons-2.png SEO & Paid Ads https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1550843392691-L5OYLQQ8EQ8QGZ9RJG82/DSCF3673.jpg SEO & Paid Ads Mountain Laurel Digital https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/c86e0462-af61-4e59-9438-f144e06b9fc3/DSCF3683+%281%29.jpg SEO & Paid Ads https://www.mountainlaureldigital.com/meet-the-team daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714055138401-PVJ2A53NZ517UH3AE68I/Mountain+Laurel+Digital_-25.jpg Meet the Team https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1624902352521-8RQ3HT2IJWKJRBW5V585/icons.png Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714162100605-913WQ99LWTNMVVY9N32I/image-asset.jpeg Meet the Team - Outdoor NC https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/a73cfe66-f6a3-4f13-9e9a-ea0d9a0cf574/52715444298_e4a0e0d198_o.jpg Meet the Team - Tupelo Honey https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/7264c087-7a08-436e-a17d-d6b19fed5424/image-asset.jpg Meet the Team - Clayton Homes https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714162294678-D3PIYFEXDVDXMCC8LLT8/image-asset.jpeg Meet the Team - Biltmore Wines https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714162359206-JE2GFY5QO8UL57TAD6DP/image-asset.jpeg Meet the Team - Apex Roofing https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/f3478a9b-6f0c-4385-b83f-467beb0a674f/omen-blog-DSC09593.jpg Meet the Team - HiViz LED Lighting https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714162447434-HSD7ORP5XE7HNUHA2YKU/image-asset.jpeg Meet the Team - The Motz Group https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/53a8e544-eb9a-44c2-85a5-fe5d09b4a6da/chelsea.jpeg Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/f08fe4c4-bb80-4a18-901c-1139b06db512/javier.jpeg Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/b8917237-1bce-4e4c-91c2-840a9b3db24f/MLD-69.jpg Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/898a7cd7-0ff6-4475-8d11-53f68a278a8d/Screen+Shot+2022-05-09+at+5.14.05+PM.jpg Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/d235db3e-ce41-403c-8847-8b689ee7c83d/MLD-76.jpg Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/c14e0361-82fb-4aef-8822-1ad6ab813e82/MYP_4411.jpg Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/5cdbe82c-0d9e-44ef-9d71-c62ed7848419/MLD-10.jpg Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/8c5feb14-0e6a-4d28-9341-4865e759f53f/MLD-30.jpg Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1596553422920-19SRJOICT0JZUZB34EP4/icons.png Meet the Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mountainlaureldigital.com/team-photos daily 0.75 2025-07-03 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714597894608-YOQHMW64YUMH4G993AVA/Mountain+Laurel+Digital_-77.jpg Team Photos - CASEY NIFONG Founder and Search Strategy Director “Where you tend a rose, a thistle can not grow.” ― Frances Hodgson Burnett https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714597894608-YOQHMW64YUMH4G993AVA/Mountain+Laurel+Digital_-77.jpg Team Photos - CASEY NIFONG Founder and Search Strategy Director “Where you tend a rose, a thistle can not grow.” ― Frances Hodgson Burnett https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1713988822473-ZCC57S9CRU04UH4YHNOH/MLD-37.jpg Team Photos - KAROLINA DRÓŻDŻ Digital Marketing & Analytics Director “To stabilize a butterfly? Only a pin would immobilize.” ― J. Sztaudynger https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1713988830919-YZ3JJRTIO878712UO6MD/Mountain+Laurel+Digital_-127+%281%29.jpg Team Photos - JENNY CLARK Content Director & Account Lead "What you do makes a difference, and you have to decide what kind of difference you want to make." ― Jane Goodall https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1713988823545-0WU9FTQMM6FFRTCVR6BT/Mountain+Laurel+Digital_-106.jpg Team Photos - KIRSTEN CLAUER Interactive Director “Deep roots are not reached by the frost” ― J.R.R. Tolkien https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1713988824346-JMRY6AXK36TI5UVKTE6L/Mountain+Laurel+Digital_-119.jpg Team Photos - BEN QUIRK Lead Web Developer “If you wish to make an apple pie from scratch you must first invent the universe.” ― Carl Sagan https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1713988822272-UI7C2F7E43SLOOVDGDHM/3620C164-2DA1-472A-96AF-CB28CE25D878.jpg Team Photos - YUMI SHILL Operations & Digital Project Manager “Instructions for living a life: Pay attention. Be astonished. Tell about it.” ― Mary Oliver https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1718306953184-EUDQ69D2CXVA0DWWPEAS/Intro+%281%29.jpg Team Photos - ASHLEY CHRISTOFARO Digital Marketing Account Manager “We are all cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out” ― Diane Ackerman https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714753827599-CBYR03O4PQO8B86V6BJE/MLD-83.jpg Team Photos - DAN NIFONG Strategic Operational Partner “We do not inherit the earth from our ancestors; we borrow it from our children.” – Chief Seattle https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1714753827601-OHTLA35LITGSCV2H29CO/MYP_4241+%281%29.jpg Team Photos - MALIA CAMPBELL HR and Team Wellness Partner "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1715254470560-3JETM7J12ANNN11S5KW2/IMG_2403.jpg Team Photos - Cooper “A few wild dogs took it upon themselves to watch over man: to bark when he's in danger, to run and play with him when he's happy, to nuzzle him when he's lonely. That's why they call us man's best friend.” https://www.mountainlaureldigital.com/tupelo-case-study daily 0.75 2024-09-17 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724871803893-963A5NO1OGN5LMR8E8ZU/banner.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724871895619-URBEBFHT5K1VG6CZGNAX/banner.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724872077758-L3JHBYIE7ZE3F05PZZXV/timelinebackground.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724942120707-RIWCO1TIMG1053HSKMFL/locationpage02.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/342ed97b-3bfc-4fcb-8d47-f6fc0f879e6a/Megamosas.jpg Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724353348371-63VEYFKTYLSMXDLEH32I/AD-example.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724353386229-AXXY1OC3VIFX5QBPCG8V/1_Tupelo-Honey_summertime_static_1200x1200.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724353428935-LFOPORDL07V9FIPBUR84/3_Tupelo-Honey_summertime_static_1200x1200.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724353437095-3HWG2M519CXL5I8ZYFR0/2_Tupelo-Honey_summertime_static_1080x1920.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724353468399-0GZXVKUQ9DDT0LGBZNT4/3-TH_new-menu-items_1200x1200.jpg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1724353480556-EDRZVPV4IDOM97UXG9ZH/5-TH_new-menu-items_1920x1080.jpeg Tupelo https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/865ce496-6d87-4701-99d3-0cbb7134ee7f/timeline.png Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/dc9aaf67-dd6e-409a-9468-2098d9290a8f/quote-background.jpg Tupelo - “We have collaborated with the Mountain Laurel Digital team on several projects (SEO and paid advertising campaigns) and they are a pleasure to work with every time. Casey and her team are knowledgeable, responsive, and eager to help. We have a very small marketing staff at my organization and being able to lean on the MLD team for additional support has been a life-saver.” Amanda Stevens, Sr Director of Marketing https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/bd2aa5b2-70af-4768-8b83-9a16d19945de/background-image-mld03.jpg Tupelo - Solving the Organic Traffic Conundrum The Tupelo Honey team asked us to conduct an in-depth digital audit of their site to pinpoint a highly valuable opportunity to grow organic traffic. With deliverables including traffic analysis, a technical SEO audit and findings, keyword research and targeting strategy, and an on-site landing page audit, we were able to identify opportunity and showed additional areas of improvement to boost Tupelo Honey’s site performance and digital presence. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/41c3bc4e-576e-43ca-b195-7663d00be28a/tupelo_Mockup.jpg Tupelo - Elevating Tupelo’s Brand Presence From the Table to the Web From the audit findings, we were able to create and execute monthly work plans with high-impact strategy deliverables. Some of this work included writing and implementing title tags and meta descriptions with keyword targets, landing page optimizations, and schema markup strategy. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/04bec5e4-0962-433c-b0b5-5a034aa370cc/strategy.jpg Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1548088178936-F14PEYEORTKY9B6F9WVW/new-service-icons-5.png Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1532109725817-MEB7UJKJZW2735RM5NS4/SEO+Planning+and+Consulting+Services Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1523326695047-TG1P1GQUITG5ZQKO6H93/new-service-icons-2.png Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/5d84ef19-663c-4725-9484-7cd23ea4131d/icon-click.png Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1523326647600-0ZM5QITSALLZYBC0019Y/new-service-icons-1.png Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/5d84ef19-663c-4725-9484-7cd23ea4131d/icon-click.png Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1508206968474-KAL4F2M9YE1Y1TNC0XX7/process-pics-new-7.jpg Tupelo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mountainlaureldigital.com/apex-case-study daily 0.75 2024-09-18 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1726591710891-J39M2T1EJKD209PCJKPC/hero.jpg Apex Case Study https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1726592175761-0RBI78HTAS1VUHUPW3GG/dG33UyOe.jpg Apex Case Study https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1726595573758-1TMN1TS6CQ745W5YPB87/MOCKUP.jpg Apex Case Study https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/b2621072-c74a-49dc-a925-d30922b6193a/IMG_6699.JPG Apex Case Study - Collaborating as One Team Our partnership with Apex Roofing & Restoration began in 2023 when they came to us looking for support with their digital advertising. We started with a digital audit, diving into their competitive landscape and growth potential from a digital perspective. We quickly discovered huge opportunities to grow their business together through improved UX updates, a targeted keyword strategy, and paid advertising campaigns. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/865ce496-6d87-4701-99d3-0cbb7134ee7f/timeline.png Apex Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/dc9aaf67-dd6e-409a-9468-2098d9290a8f/quote-background.jpg Apex Case Study - Stellar company with a stellar team. I highly recommend their digital marketing services! ~ Laurel Mills https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/bd2aa5b2-70af-4768-8b83-9a16d19945de/background-image-mld03.jpg Apex Case Study - A Starting Point for Positive Improvement When Apex came to us, they knew they needed to invest in digital marketing but didn’t really know where to start. As a company focused on tried-and-true traditional marketing efforts, jumping into the world of digital and finding that first step was a bit daunting. After evaluating key traffic metrics, site performance, and SEO rankings, our team put together recommendations for high-impact improvements that would work fast and create a starting point to excelerate Apex’s digital presence. We walked them through how these improvements would benefit them, giving them frequent work updates and reports to show the work and the impact it was making. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/c794bef0-12c3-4f85-8b6f-fac784d87a9c/MOCKUP02.jpg Apex Case Study - Boosting Apex’s Brand Presence From the Eaves to the Internet From the audit findings, we were able to create and execute monthly work plans with high-impact strategy deliverables. Some of this work included writing and implementing title tags and meta descriptions with keyword targets, landing page optimizations, and schema markup strategy. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/04bec5e4-0962-433c-b0b5-5a034aa370cc/strategy.jpg Apex Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1548088178936-F14PEYEORTKY9B6F9WVW/new-service-icons-5.png Apex Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1523326647600-0ZM5QITSALLZYBC0019Y/new-service-icons-1.png Apex Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/c75f5096-7622-464a-b8ca-3a85b097711a/mld-icon.jpg Apex Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/cced3b41-6705-4396-97c4-b60c5a9dfe1e/mld-icon02.jpg Apex Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/135955a2-3919-4044-8251-5022b84ead2f/Mountain+Laurel+Digital_-16.jpg Apex Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mountainlaureldigital.com/motz-case-study daily 0.75 2024-12-05 https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1732218806197-HLK6ZYKTSQY41KEXO52Y/banner.jpg Motz Case Study https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/1732219220815-AKW122HMDLTKYGQ6B97J/Stadium.jpg Motz Case Study https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/23fcf128-b409-437c-978d-00fc15ba46d1/motz-01.jpg Motz Case Study - Collaborating as One Team Our partnership with The Motz Group began in 2019 when they came to us looking for digital marketing support to improve organic traffic. We started our work by conducting a full-scale digital audit on their site, and then took that high-impact data to improve content and SEO, supporting their two lead generating sports and landscape blogs for US Greentech (The Motz Group’s previous turf infill brand). MLD’s team worked on SEO, digital strategy, and content work for both The Motz Group and US Greentech. In 2022, The Motz Group rebranded to its current name, Motz, pulling in their infill brand, US Greentech, under the same umbrella. Over our six year relationship, we’ve been a key strategy partner, supporting Motz’s rebrand, managing website and HubSpot updates, conducting competitive research and UX reporting, spearheading SEO research, developing content, and managing paid advertising campaigns. As our partnership has evolved over the years, Motz’s brand and digital presence has grown significantly along with its own market expansion and service offerings. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/865ce496-6d87-4701-99d3-0cbb7134ee7f/timeline.png Motz Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/dc9aaf67-dd6e-409a-9468-2098d9290a8f/quote-background.jpg Motz Case Study - To say you've all been great partners is an understatement. We strive to provide our customers and partners with a 3R experience - responsive, reliable, and remarkable - and we consistently had that experience with you and your team too. I knew I could always count on you when I needed you. 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After an initial audit that evaluated key traffic metrics, competitors, site performance, and SEO rankings, our team put together high-impact recommendations for improvements that would work fast and create a starting point to excelerate Motz’s digital presence. https://images.squarespace-cdn.com/content/v1/599c8fdbf9a61e1ac8ea88cd/4c857dc5-6503-4338-a3b8-69169c9117c1/TMG.jpg Motz Case Study - Growing Motz’s Brand Presence From the Field to the Web Our team dove into creating an SEO and content marketing strategy to help improve the performance of both of Motz’s blogs. With in-depth keyword research, industry, and competitor research, our team was able to go in and optimize existing content and also create new blog content with a strategic framework to include target keywords and trending questions. This was crucial for search and organic traffic improvements since Motz’s blog was not ranking or performing at the time. The results were big. 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