Mountain Laurel Digital is an intent driven digital strategy consulting firm based in Asheville, North Carolina offering services for organic search (SEO), content, market research & brand strategy. We provide valuable digital marketing strategy and robust research services for small to medium sized businesses, specializing in industries such as speciality food & beverage, tourism, niche consumer products, visual media, specialty consultants, higher education, software for service and other businesses with unique audiences.
Our company was founded by Casey Overcash Nifong in the summer of 2017. Our team’s knowledge of SEO, technical marketing, branding and digital strategy stems back to our founder’s career over 7 years in the agency world. During her career in tech she discovered a new way of optimizing online content, by paying attention to the people driving consumer choices. This humanized search intent research is what makes all the difference!
Mountain Laurel Digital introduces a different approach to digital marketing and brand strategy by focusing on the “why” behind your audience's search and then creating strategies to market your product or service online by tapping into that “why.” We refer to this as “search intent focused content planning and targeting,” a mouthful-- we know-- but it connects you with your core audiences!
Keeping up with the ever-changing marriage between digital marketing and business growth is our passion. Through market research, technical auditing, competitive analysis, online audience targeting strategy, brand positioning and messaging, content creation and on site SEO execution, we provide results for companies looking to grow their brand awareness within organic search results.
Who do we help?
Business owners focused on strategic growth.
Those looking to make good, economic change happen in their community.
People looking for inspiration in their marketing initiatives.
Those curious about new ways of reaching their consumers.
Niche entrepreneurs and start-ups with a very specific clientele or consumer base.
Why do we do what we do?
To educate people on the ability to connect with their desired audiences through organic search.
To better understand the intentions of potential clients and customers.
To improve user experience for our clients’ consumers.
To build community and awareness around marketing in a more human way.
To inspire curiosity for the inherent power of soft skills in digital marketing.
How are we helping differently?
Follow us on our journey to humanize misunderstood, over-jargonized marketing strategy. You’ll find we’re pretty friendly and we can’t wait to hear your story.