Client
Apex Roofing & Restoration
Role
SEO, Paid Advertising, Ad Design, Digital Audit, UX Strategy, Web Design & Development
Raising the Roof with High-Impact Results
Family-owned and operated, Apex Roofing & Restoration has been a community fixture across the southeast for 13 years. Servicing more than 35,000 roofs, Apex’s high-quality, affordable roofing solutions continue to provide peace of mind to families and communities across the country.
Collaborating as One Team
Our partnership with Apex Roofing & Restoration began in 2023 when they came to us looking for support with their digital advertising. We started with a digital audit, diving into their competitive landscape and growth potential from a digital perspective. We quickly discovered huge opportunities to grow their business together through improved UX updates, a targeted keyword strategy, and paid advertising campaigns.
Our Growth Journey
October 2023
Digital audit
June 2023
Summer paid ads campaign
December 2023 - Today
Retainer with monthly SEO, content and UX work Paid ad campaigns
Stellar company with a stellar team. I highly recommend their digital marketing services!
~ Laurel Mills
A Starting Point for Positive Improvement
When Apex came to us, they knew they needed to invest in digital marketing but didn’t really know where to start. As a company focused on tried-and-true traditional marketing efforts, jumping into the world of digital and finding that first step was a bit daunting.
After evaluating key traffic metrics, site performance, and SEO rankings, our team put together recommendations for high-impact improvements that would work fast and create a starting point to excelerate Apex’s digital presence. We walked them through how these improvements would benefit them, giving them frequent work updates and reports to show the work and the impact it was making.
Boosting Apex’s Brand Presence From the Eaves to the Internet
From the audit findings, we were able to create and execute monthly work plans with high-impact strategy deliverables. Some of this work included writing and implementing title tags and meta descriptions with keyword targets, landing page optimizations, and schema markup strategy.
Let’s Talk Numbers: From Strategy to Results
Overall traffic increased 93% MoM
Organic traffic alone grew 34% MoM
Organic traffic form leads increased by 72% MoM
Paid Advertising call volume increases 80% MoM
