Client Story

Leap Frog Tours

Leap Frog Tours
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The Goal

Leap Frog Tours in Waynesville, NC offers custom tour and transportation services in Western North Carolina. The company creates curated adventures in beer, food, history, baseball, outdoor exploration, and more. As a growing company expanding in both offerings and staff, Leap Frog Tours was looking for help in becoming more visible to their target audiences, and they reached out to Mountain Laurel Digital for SEO consulting, persona research, content strategy and to help bring clarity to their brand’s online messaging.



The Solution

Mountain Laurel Digital started partnering with Leap Frog Tours by way of marketing and business consulting. Initially, we focused on ways to foster Leap Frog’s client relationships, utilizing keyword research and on site technical marketing. Next, we partnered together to conduct persona research relevant to Leap Frog’s service offerings, and then our research expanded to finding and evaluating keywords related to the buying experiences of our discovered audiences. We honed in on the experiences of “special occasion” groups and tourists in search of tastings, hiking, wilderness adventures, and those with an interest in the culture, history, and art of Western NC. Through this endeavor, we matched our identified personas (aka the segmented audiences of Leap Frog Tours) with trending keywords in the tour and transportation industries. Next, we developed a content strategy plan for the existing site, future articles, blog posts, features, campaigns, and social media, weaving our designated keyword and persona research into this comprehensive strategy.

Through our partnership, Leap Frog has seen an increase in organic traffic to their website. Our deliverables include a mix of actionable, tangible items such as the optimization of their title tags and meta descriptions, keyword integration, enhancement of existing content and brand messaging, ongoing consultation, and content ideation for their various segmented audiences based on trending, relevant topics.

Mountain Laurel Digital created a search-intent focused content strategy to facilitate Leap Frog Tours’ growth beyond Waynesville, while highlighting their unique services for weddings and large groups. Given Western North Carolina’s status as a national tourist destination, and its plethora of breweries, galleries, and famous forestry, our strategy aims to continually position Leap Frog Tours as an expert in the region and the solution in achieving a stress-free vacation.


Organic Traffic Increased

Organic Traffic Increase

Asheville Visitor Increased

Asheville Visitor Increased

Keywords Increased Rankings

Keywords Increased Rankings

Overall Traffic Increased

Overall Traffic Increased



The Result

Since becoming their search engine optimization and content strategy partner, Leap Frog has attained an increase in organic traffic, and their overall search visibility has increased due to an increase in branded keywords. This means that as their messaging and resourcefulness continues to improve, they are becoming known as the premier tour group of Asheville, Waynesville, and the region, and people are searching for them by name.

Mountain Laurel Digital continues to grow the Leap Frog Tours brand through content planning that highlights Leap Frog’s value proposition as an educational & exciting tour option.


Leap Frog Tours | Mountain Laurel Digital
Mountain Laurel Digital’s SEO expertise is helping us grow by leaps and bounds pun intended! :) They know the digital marketing world like no other and their new office space in the River Arts District is awesome.

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