Client
The Motz Group
Role
SEO, Paid Advertising, Ad Design, Digital Audit, UX Strategy, Web Design & Development
Scoring On and Off the Field with Organic Growth
With over 45 years of experience in the turf industry, Motz (formerly The Motz Group) has been leading the way with high-quality sports turf, top-of-the-line turf infill products, innovative techniques, and sustainability practices. Bringing more than 500 fields to life, Motz is dedicated to providing high performing turf systems for schools, universities, recreational parks and professional sports teams across the country.
Collaborating as One Team
Our partnership with The Motz Group began in 2019 when they came to us looking for digital marketing support to improve organic traffic. We started our work by conducting a full-scale digital audit on their site, and then took that high-impact data to improve content and SEO, supporting their two lead generating sports and landscape blogs for US Greentech (The Motz Group’s previous turf infill brand). MLD’s team worked on SEO, digital strategy, and content work for both The Motz Group and US Greentech.
In 2022, The Motz Group rebranded to its current name, Motz, pulling in their infill brand, US Greentech, under the same umbrella.
Over our six year relationship, we’ve been a key strategy partner, supporting Motz’s rebrand, managing website and HubSpot updates, conducting competitive research and UX reporting, spearheading SEO research, developing content, and managing paid advertising campaigns.
As our partnership has evolved over the years, Motz’s brand and digital presence has grown significantly along with its own market expansion and service offerings.
Our Growth Journey
2019-2020
Digital audit + content writing
August 2023
Rebrand strategy + website strategy, SEO, paid ads, content
2023 - Present
New market digital strategy, content, SEO, paid ads + website maintenance
To say you've all been great partners is an understatement. We strive to provide our customers and partners with a 3R experience - responsive, reliable, and remarkable - and we consistently had that experience with you and your team too. I knew I could always count on you when I needed you. With the changes in our team and me moving into a digitally-focused role, I felt more confident and comfortable in what I was doing because I knew I had your team alongside me.
~ Laurel Mills
~ Cleo Montgomery
Working From the Ground Up
When the Motz team came to us, they knew they needed to improve organic traffic to their website. As a company widely known in its hometown of Cincinnati, OH, Motz was ready to expand its reach into the midwest and other parts of the country. But investing in digital meant finding the right strategy partner.
After an initial audit that evaluated key traffic metrics, competitors, site performance, and SEO rankings, our team put together high-impact recommendations for improvements that would work fast and create a starting point to excelerate Motz’s digital presence.
Growing Motz’s Brand Presence From the Field to the Web
Our team dove into creating an SEO and content marketing strategy to help improve the performance of both of Motz’s blogs. With in-depth keyword research, industry, and competitor research, our team was able to go in and optimize existing content and also create new blog content with a strategic framework to include target keywords and trending questions. This was crucial for search and organic traffic improvements since Motz’s blog was not ranking or performing at the time.
The results were big.
Today, a large part of our work continues to be SEO strategy, content strategy and content development. We’ve grown Mot’z content to include new industry topics and created a dynamic strategy that has key in responding to changing Google algorithms and generative search.
Aside from the blog work we’ve done, our team has also developed numerous case studies that the Motz sales team uses to showcase its field replacement and field installation projects across the country.
Let’s Talk Numbers: From Strategy to Results
Organic traffic to Motz’s blog improved 110% YoY in 2021 compared to 2020
75 keywords have moved up to the first page of Google
3 featured snippets including - “sports turf testing” and “what is infill for artificial grass”
25-45 Online Form Submissions a Month
Avg. 12,000 organic visitors a month
