Senior Research & Marketing Strategist

The Mountain Laurel Digital team is seeking an experienced research analyst with a marketing background that is in tune with the inner-workings of what is involved in developing robust market research data and creating comprehensive branding strategies for businesses in a variety of industries.

Ideal Candidate:

• Bachelor’s in Communications, Psychology, Analytics, Web or Marketing

• 5-10 years experience in market research, marketing, and business consulting

• Expert level knowledge of the digital space and where it fits into traditional marketing

• Loves fast-paced environments with a positive attitude to challenging project goals

• Project manager mindset when developing their personal allocation of daily/weekly hours

• Experience in market research tactics like surveys, focus groups and strategic target market interviewing

• Loves coming up with innovative ideas for new business and marketing strategies

• Knowledge of building target persona audiences and the inbound marketing (HubSpot) approach to online targeting strategies

• Desires to grow together with a team working toward the same goals for a client

• Well versed in the digital future and has a passion for the industry

• Must be certified in Google Analytics and HubSpot Inbound Marketing

• Ideally interested in being a certified research analyst, AdWords certified, and continued education in market research which include, MRS Certification, CRA Certification, PRC Certification

Day-to-Day Task and Role Expectations:

• Digital Strategy and Market Research

• Determine KPIS (Key Performance Metrics)

• Audience Research

• Marketing Channel Research

• Messaging and Planning

• Strategic Business Planning

• Qualitative Data Mining

• Web Analytics

• Business Consulting

• Client Presentations and Relationship Building

Compensation:
Dependent on experience level

If this sounds like an opportunity that interests you, please fill out the form below to get in touch. Thanks!