Part-Time Digital Marketing Assistant

Entry role, but experience is a plus

Job Description: 

Your role will be a digital marketing assistant, which means you will be filling in the gaps wherever our team members need support. This is an opportunity to tap into a variety of digital marketing areas to see where you’d like to focus in the future, and it will require flexibility, independence, and readiness to learn! We will make sure that you gain experience that will help you advance your career.

Where You Focus: Your focus will be mainly SEO and paid advertising, occasionally you might be supporting the content writing team. You will be involved in research, SEO optimization, setup and optimization of campaigns across various paid channels (Facebook, Google Ads, Pinterest, etc.), as well as reporting.

Who You Are: You are a fresh graduate or someone that is pivoting their career to a digital marketing role and already has some knowledge or experience around SEO, SEM, UX, CRO, and/or content marketing.

Specific Task Responsibilities: 

Assist our team in on-going SEO work

• Keyword research to determine winning strategies for maximum visibility

• Competitive research to set the clients apart and position them strongly for market growth and recognition across digital media channels

• Optimization of technical SEO elements

• Reporting on success metrics 

• Assist the team in paid advertising across various platforms (Facebook, Google Ads, Pinterest, etc.)

  • Research to determine optimal channel mix

  • Campaign plans for each channel 

  • Determining KPIs and tracking strategy

  • Recommendations on budget distribution

  • Recommendations around creatives - specifications and content

  • Reporting on success metrics

• Assist the team on content research and ideation for blogs and newsletters 

• Assist on Web Analysis, CRO, PR, affiliate site outreach

Key Requirements

• Prior experience in digital marketing is a plus

• Outstanding ability to think creatively, strategically, and identify and resolve problems

• Excellent verbal and written communication skill

• Ability to work within a team and independently

• Strong organizational, time management, and analytical skills

• Drive and proactivity

• Reliability

What Does it Look Like to Join Our Team?

The Mountain Laurel Digital team proudly retains client partnerships for years, which we strongly credit to our dedication to the relationships we have built and nurtured in real, genuine ways. Our clients are our friends. We share conversations around more than just marketing. We connect the struggles of business ownership, the trials of growth, the challenge of balance and personal chaos in marriage, divorce, babies, adoption, and loss that comes with being human. When we get down to it, we look to love to guide our commitments to our clients.

Here are a few fun perks:

• We’re located in the wildly unique city of Asheville! 

• Paid time off (PTO) for vacation + personal time

• Access to continued education resources like conferences, local networking events, online classes and virtual workshops

• Remote work is pretty standard 

• High degree of flexibility around working hours

• Working towards becoming B-corp certified

• Shared studio in the River Arts District connecting us with a network of creative leaders (see pictures below!)

At Mountain Laurel Digital, we love working with new creatives and growing our community — we’re an agency focused on building a better tomorrow with our clients, together.

Learn more about our team here or visit our Instagram page to get a feel for our day to day life together.

If this sounds like an opportunity that interests you, please fill out the form below and send your resume to cnifong@mountainlaureldigital.com. Thanks!